Let's start with the fundamentals here, and you should watch the videos: The Personality Agreement and The Sad Truth (Vimeo), both 2013. UK artist Jack Stanton, a 2013 graduate from the Ruskin School of Art at Oxford, assembles stunning single and double-channel video installations that address sexuality and coming-of-age through teen and pop culture, music and clips of 'feminine athletics.' The imagery is mesmerizing as recognizable film and audio loops from My So-Called Life are intermixed with rhythmic, repetitive, and pixellated footage of synchronized swimmers, baton twirlers, or cheerleaders. In The Personality Agreement, a landing strip is a fitting visual pun. They are a joy to watch and would be incredible in a full-size, large-scale installation format.
Stanton approaches his work from the perspective of a pop musician, explained in an enjoyable video for the Saatchi New Sensations award which Stanton won in 2013. We're shown why these video works have an extraordinary yet rather understated power in their rhythmic structure: the visual imagery directly relates to the audio and vice versa. Even though he approaches visual art through, or at least from the perspective of music, we never get the impression that the works are music videos in an MTV sense, because neither audio nor visual either overpower or simply supplement the other. The stilted, repetitive clips magnify and exaggerate small, familiar moments we might not otherwise spend too much time thinking about. The works recast, in a sense, something we've already seen but hadn't really considered quite this way before.
More examples of previous and current work as well as further information can be found at jack-stanton.com.